Unlocking Potential: A New Initiative to Support Older UK Citizens
The Rothesay Foundation has launched an empowering initiative known as Benefits Boost, aimed at providing invaluable financial support to older customers of Iceland, aged 66 and over. Backed by a £1.8 million commitment, this campaign seeks to help seniors access the benefits to which they are entitled, making a significant difference in their everyday lives.
Enhancing Access to Financial Support
The Benefits Boost service offers a free and confidential support system, guiding older customers through the often complex benefits application process. With many seniors missing out on essential benefits due to difficulties in navigating the application system, this initiative positions itself as a vital resource. Expert advisers from Kinly, a leading UK benefits support organisation, provide personalized assistance via a dedicated phone line, ensuring that customers receive tailored, end-to-end support.
A Positive Impact on Lives
Many older customers can expect to see substantial financial benefits, with those utilizing the service experiencing an average annual increase of around £5,000. As more than 7,500 Iceland customers are projected to benefit from this campaign, it unlocks over £37 million in support for older shoppers, significantly boosting their financial security.
Empowering the Elderly Community
Tallulah Woods, the campaigns manager for the Rothesay Foundation, emphasizes the foundation's commitment to improving the quality of life for older people in need. She notes that too many seniors miss out on financial support due to the challenges posed by the application process. This partnership with Iceland represents a step towards resolving this issue, making essential support more accessible to those who need it most.
Industry Collaboration for a Greater Good
Richard Walker, executive chairman of Iceland Foods, echoes this sentiment, highlighting the importance of ensuring that older customers can claim the benefits already available to them. His collaboration with the Rothesay Foundation reflects a commitment to empower seniors and improve their financial well-being amid rising household costs.
This initiative exemplifies how targeted efforts from partnerships between non-profits and businesses can create meaningful change. As the Benefits Boost service continues to help elderly individuals navigate financial challenges, it stands as a beacon of hope in an often-overlooked sector of society.
