Unlocking Financial Support for Seniors: The Benefits Boost Initiative

In an admirable effort to support the elderly, the Rothesay Foundation has launched the Benefits Boost campaign, which is backed by a substantial £1.8 million commitment. This initiative is designed to provide a free and confidential service for Iceland customers aged 66 and over, helping them access crucial financial support that many are missing out on.

Empowering Older Generations

Established in 2019, the Rothesay Foundation aims to improve the quality of life for older individuals in need across the UK. The Benefits Boost service offers hands-on support to help eligible customers navigate the often-complex application processes for financial benefits. With expert advisers from Kinly on hand, customers will receive personalized end-to-end assistance, ensuring they can successfully claim the benefits they are entitled to.

Making a Real Difference

Statistics reveal that a staggering 62% of those entitled to pension credit received it in the last financial year, illustrating the significant barriers many seniors face in accessing financial support. The new initiative not only helps ease these challenges but also aims to unlock approximately £37 million in additional support for over 7,500 Iceland customers.

According to campaign manager Tallulah Woods, “Too many older people are missing out on financial support that could help them live more securely and independently because they're struggling to navigate the application process.” With an average annual increase of around £5,000 for those who utilize the Benefits Boost service, it is evident that the program could potentially transform lives.

A Collaborative Effort

Richard Walker, executive chairman of Iceland Foods, emphasized the need for such initiatives, stating the importance of making it simpler for older customers to access the support they're entitled to. He noted that the collaboration with the Rothesay Foundation was crucial in empowering older people who might otherwise miss out on essential benefits.

This free service is set to make a significant impact, helping vulnerable seniors manage their everyday costs such as food, health, energy, and housing. For further details about the Benefits Boost initiative, interested individuals can visit the Iceland website or call the dedicated phone line for assistance.