Travel Counsellors Shines Again with Prestigious King's Award for Innovation

In an impressive display of innovation and dedication, Travel Counsellors has been awarded the King’s Enterprise Award for Innovation—a remarkable achievement that marks the fourth time this homeworking agency has been recognized. This year's award celebrates the company's continuous evolution and commitment to enhancing its business model with purposeful innovation.

A Legacy of Excellence

The King’s Award is not just a shiny accolade; it represents a deeper recognition of the positive impact Travel Counsellors has made within the travel industry. The company stands among 185 organizations nationwide to receive this honor in 2026, reinforcing its position as a leader in the sector. Previously, it won the Queen’s Award for Innovation in 2003, and for International Trade in 2014 and 2020, showcasing a longstanding commitment to excellence.

Global Growth and Community Support

Travel Counsellors has significantly expanded its international presence, now supporting a vibrant community of over 4,000 travel business owners across seven countries, including the UK, Ireland, Netherlands, Belgium, South Africa, the UAE, and North America. The recent acquisition of TTAND in Canada has further solidified its global footprint, allowing it to enhance its service offerings and support network.

Empowering Entrepreneurs

Chief Executive Steve Byrne expressed pride in this accolade, stating that receiving recognition for innovation underscores how the company’s model has evolved. Travel Counsellors empowers travel entrepreneurs by equipping them with the freedom, flexibility, and guidance needed to thrive in a competitive landscape. This unique blend of support fosters not only business success but also strong, meaningful connections between travel consultants and their customers.

This award reflects the dedication, passion, and entrepreneurial spirit of the entire Travel Counsellors community. Byrne articulated his gratitude towards each individual contributor, emphasizing that their care and human connection elevate customer relationships and loyalty. It is this high-tech, high-touch approach that differentiates Travel Counsellors within the industry, allowing them to craft powerful stories that resonate with travelers across the globe.