This UK Plant-Based Company Is Leading a Remarkable Recovery in the Market

This™ has recently reported an outstanding growth in retail performance, marking a significant turnaround for the plant-based food sector. With unit sales surging by an impressive 43.3% in just four weeks, the company has outpaced the stagnant growth of its category, which recorded only a 0.5% increase during the same period.

Driving Growth in a Challenging Market

Over the last 12 weeks, THIS™ has achieved a remarkable 25% value growth, contributing £1 million in incremental value to the market. This achievement not only highlights the brand's competitive edge but also reflects a renewed consumer interest in plant-based options, defying the overall trend of flat sales within the chilled meat-free category.

Leadership and Innovation

Nick Ball, the Commercial Director at THIS™, expressed pride in the company's performance, emphasizing their role in revitalizing the category. "While the wider market has been largely flat or in decline, our strong double-digit gains show there’s still real appetite for plant-based when the proposition is right," he stated. The company, which was launched in 2019, has secured partnerships with major UK supermarkets, reinforcing its presence in the market.

Exciting New Products on the Horizon

In an exciting development, THIS™ has teamed up with Dutch food tech company Rival Foods to introduce a new plant-based fillet steak, which they believe will be the most significant launch of the year. This innovative collaboration is part of the brand's strategy to continue bringing growth to the plant-based sector, showcasing their commitment to quality and customer satisfaction.

As THIS™ leads the way in the plant-based food market, it serves as an encouraging example of how the industry can thrive despite challenges, reminding consumers of the delicious and nutritious options available to them.