The Inspiring Rise of Nala's Baby: A Skincare Brand Born from Love
Nala's Baby, a thriving skincare brand in the UK, began as a personal mission to create safe products for children. Founded by British rapper Casyo Johnson, known as Krept, and his former partner Sasha Ellese Gilbert, the brand addresses the common concerns many parents face regarding the safety and efficacy of baby skincare products.
The Necessity That Sparked a Business
The journey of Nala's Baby started when Krept and Sasha were preparing for the birth of their first daughter, Nala. Disturbed by the lack of excellent ratings on baby skincare products, they decided to create their own. Krept shared, “There were no baby ranges that rated excellent. Every product was rated zero on Think Dirty, excellent on Yuka,” highlighting the urgent need for reliable, safe baby products.
A Commitment to Quality and Affordability
The couple set out to formulate a product that was not only natural and effective but also affordable. “Everything that’s good for you is always expensive,” Krept remarked, emphasizing their goal to create a dermatologically approved, cruelty-free, and vegan product that meets high safety standards without breaking the bank. Their efforts paid off, culminating in a product that was embraced by parents across the UK.
Expansion and Community Impact
The brand's success led to significant investments from various high-profile figures, further validating its mission. As Krept reflected on the brand’s impact, he noted, “Parents come to us and they say my child has had to be on steroid creams my whole life, and this is the first time my child smelled like a baby.” This feedback underscores the transformative effects of their products on families, reinforcing the emotional connection that drives their business.
More Than Just a Brand
The essence of Nala's Baby is rooted in love and inclusivity. Krept emphasizes that their products are for all children, which reflects in their branding and marketing strategies. “We made sure that there’s Black children, mixed children, white children, Asian children to be as diverse as possible,” he stated. This commitment to diversity not only broadens their customer base but also ensures that all parents can relate to the brand.
A Future Built on Legacy
As Nala's Baby continues to grow, Krept remains focused on the legacy they are building for their daughter. With plans to expand further into European and American markets, the brand's purpose remains unchanged. Krept’s personal journey, from humble beginnings to running a successful skincare line, serves as an inspiring reminder that with hard work and determination, anything is achievable. “It just shows that anything’s possible,” he reflects, encouraging others to pursue their dreams regardless of their backgrounds.
