Supermarket Coffee Crowned Best in Britain, Outshining Big Brands!

In a delightful revelation for coffee lovers and budget-conscious consumers alike, a supermarket's own-label coffee has been named the best in Britain, surpassing well-known brands like Kenco and Nescafé. This exciting news not only highlights exceptional quality but also offers significant savings for shoppers.

Quality and Savings Combined

The esteemed title was awarded to M&S Gold Instant Coffee, which costs just £7.25 for 200g. This presents customers with an opportunity to save over £1 per jar compared to leading brands. Featuring a blend crafted for those frantic mornings, this coffee stood out in a blind taste test conducted by 68 coffee enthusiasts who tasted 12 instant gold-roast-style coffees, consuming over 800 cups in total.

Supermarket Brands Rising to the Top

Alongside M&S, Waitrose Gold Roast also earned the coveted 'Best Buy' accolade, impressing tasters with its presentation, fragrance, and flavor. Priced at £3.70 for 100g, this option showcases that shoppers do not have to compromise on quality while keeping an eye on their budgets. Both M&S and Waitrose coffees scored highly in taste and ethical credentials, with M&S carrying the Fairtrade mark, further enhancing its appeal.

Great Value Offerings

Aldi's Barissimo Gold Roast Freeze Dried Coffee received praise as a great value option, retailing at an impressive £2.65 for 200g. Its delightful fragrance and balanced bitterness profile were particularly favored by taste testers, offering another budget-friendly choice for coffee enthusiasts.

As consumers increasingly seek quality and value, these supermarket own-brand coffees prove that delicious options are within reach without breaking the bank. It is an exciting time for coffee lovers in Britain as the boundaries of premium quality are being redefined right on their own store shelves.