Revolutionizing Financial Support for the Elderly: The Benefits Boost Initiative
The Rothesay Foundation has made headlines with its new campaign, Benefits Boost, aimed at improving the financial wellbeing of older customers at Iceland Foods. Backed by a significant £1.8 million commitment, this initiative seeks to provide free and confidential benefits support services to customers aged 66 and over, enabling them to access financial help that they may be missing out on.
A Lifeline for Older Customers
Founded in 2019, the Rothesay Foundation is dedicated to enhancing the quality of life for older individuals in need across the UK. With the launch of the Benefits Boost service, the Foundation intends to tackle the widespread issue of older people missing out on essential benefits. Current statistics suggest that only 62% of eligible individuals received pension credit in the last financial year, with the complex application process often identified as a primary barrier.
Personalized Support and Guidance
Through the Benefits Boost service, Iceland customers will have access to leading benefits support organization Kinly, where expert advisers will offer personalized, end-to-end assistance. This encompasses everything from determining potential eligibility for benefits to completing application forms and navigating the claims process.
Promising Results and Future Prospects
Early participants in the Benefits Boost initiative have reportedly enjoyed an average annual increase of around £5,000 in their financial support. With expectations that over 7,500 customers will benefit from this campaign, the total unlocking of financial assistance could exceed £37 million. This remarkable prospect underscores the difference that practical, dedicated support can make in the lives of older individuals.
Commitment from Key Players
Both the Rothesay Foundation and Iceland Foods have emphasized the importance of this collaboration. Rothesay's campaigns manager, Tallulah Woods, remarked on the dedication to enhancing the lives of older people by simplifying the application process for critical state benefits. Iceland Foods' executive chairman, Richard Walker, echoed these sentiments, highlighting the financial pressures faced by older customers on fixed incomes.
For eligible Iceland customers looking for more information on the Benefits Boost campaign, details can be found at iceland.co.uk/benefits-boost or by calling 0330 053 2617. The initiative represents a valuable step forward in ensuring that older individuals can live more securely and independently through improved access to their entitled financial support.
