Morrisons Marmalade Triumphs: The Best Budget Spread Named by Shoppers

In an exciting revelation for breakfast enthusiasts, Morrisons has captured the title of tasters' favorite marmalade, beating out heavyweight competitors like Asda, Tesco, and M&S. This budget marmalade, priced at just £1.80 for a 340g jar, has shown that affordability does not compromise quality.

Impressive Taste Test Results

A recent taste test conducted by Which? evaluated eleven different marmalades based on flavor, aroma, appearance, and texture. Morrisons' thick cut Seville Orange marmalade achieved a remarkable 75% customer satisfaction score, earning it the prestigious Best Buy status. The strong praise from judges highlighted the marmalade's abundant peel and well-balanced bitterness, showcasing its appeal to a wide range of consumers.

Competitors and Their Ratings

Notably, other brands also performed admirably in the taste test. Duchy's Organic Seville Orange thick cut marmalade and Sainsbury's Taste the Difference bitter Seville orange marmalade each scored 73%, showcasing a strong following. Both of these products matched Morrisons' budget-friendly pricing, reinforcing the notion that quality and affordability can go hand in hand.

What Makes Morrisons Stand Out?

The key aspects that secured Morrisons' top spot were its perfect balance of color, consistency, and sweetness, which resonated with three-quarters of the tasting panel. Judges appreciated the marmalade’s bright appearance, delightful flavor profile, and the presence of just enough peel to enhance the overall experience. This overwhelming positive reception is a testament to consumer preference for products that deliver both taste and value.

As consumers continue to explore their breakfast options, the success of Morrisons marmalade serves as a prime example of how affordability and quality can coalesce to produce a winning product. With more shoppers seeking value for money, this marmalade’s triumph sends a powerful message to brands: careful attention to taste and price can yield rewarding results.