Morrisons' Budget Marmalade Tops Taste Test, Surprising Shoppers Everywhere!
In an impressive turn of events, a budget-friendly marmalade has outshined popular brands Asda, Tesco, and M&S to become the top choice among tasters in a recent Which? taste test. Morrisons' thick cut Seville Orange marmalade has emerged victorious, earning an astonishing customer satisfaction score of 75%.
The Taste Test Results
A panel of judges evaluated 11 different marmalades based on their flavour, aroma, appearance, and texture, ultimately placing Morrisons at the forefront. The judges were particularly impressed with the marmalade's abundant peel content and the harmonious balance of bitterness, establishing it as a clear winner in the competitive market.
High Praise and Affordability
Not only did Morrisons deliver on taste, but it also did so at an incredibly competitive price point. Retailing at just £1.80 for a 340g jar—equating to 53p per 100g—it is 75% cheaper than some leading brands. The combination of quality and affordability has resonated with shoppers, making it an ideal choice for those seeking value without compromising on taste.
Competitors Close Behind
Following closely in the taste test were Duchy's Organic Seville Orange and Sainsbury's Taste the Difference varieties, both scoring 73%. The competition was fierce, with several other brands providing strong showings, highlighting the increasing emphasis on quality among supermarket offerings.
Implications for Grocery Shoppers
This taste test not only highlights consumer preferences but also showcases how budget-friendly options can compete with premium brands in the market. As noted by Natalie Hitchins, head of home products and services at Which?, the results illustrate the fierce rivalry among brands to capture consumer attention through superior taste and quality.
In summary, shoppers are now informed about an outstanding marmalade that delivers exceptional taste at an unbeatable price—an inspiring tale for consumers and a significant achievement for Morrisons.
