Local Baker Gains Viral Fame with Delicious Treats

A baking business originally launched by a former food technology teacher is making waves in the culinary scene, thanks to a glowing review from a popular online food influencer. Jo Hammond, who runs the bakery Always Time For A Brownie in Radcliffe Market, has captured the hearts of dessert lovers through her unique creations.

A Sweet Beginning

Jo Hammond's journey into entrepreneurship began after a health setback following her battle with Covid-19 six years ago. After teaching food technology for over 20 years, she decided to pivot and start her own baking business, specializing in a range of enticing sweet treats that are now available both online and at local markets.

Viral Review Sparks Interest

The turning point for Always Time For A Brownie came when food influencer Justjacktv reviewed her products on TikTok, gaining over 10,000 views. His experience tasting various items, including a "baked perfectly" chocolate bourbon brownie and a surprising slab of rocky road, highlighted the bakery’s quality and innovation. Justjacktv praised the harmonious flavors of a white chocolate and caramel slice, further establishing Jo's reputation as a skilled baker.

Diverse Offerings

Jo's menu has flourished with appealing options that include not only brownies and blondies but also innovative creations like brownouts and blondnuts. She has also made strides to cater to diverse dietary preferences, offering gluten-free choices. Her best sellers—dark chocolate salted caramel brownie-filled shapes and mint aero brownies, to name a few—demonstrate her understanding of consumer tastes and trends.

Building Community Connections

Beyond her baking prowess, Jo takes pride in the personal relationships she has cultivated with her customers. Reconnecting with former students who visit her stalls has proven to be one of the most rewarding aspects of her new venture. “I enjoy meeting and talking to people and have developed some great relationships...I love seeing the look of surprise when some of my ex-students...catch up with them and their own family,” she shared.

Jo Hammond's story is a testament to resilience and the power of pursuing one's passion. Always Time For A Brownie has not only brought delightful treats to the community but has also inspired many through her journey from teacher to entrepreneur.