Liverpool's GSG Hospitality Shines at CLASS Bar Awards 2026!

The hospitality scene in Liverpool has received a remarkable boost as GSG Hospitality has been awarded the prestigious title of Bar Business of the Year at the CLASS Bar Awards 2026. This accolade highlights the group's significant contributions to the UK bar industry, especially in a time when challenges abound in the trading landscape.

Celebrating Excellence Amidst Challenges

The CLASS Bar Awards, held at the Battersea Arts Centre in London, are esteemed events within the UK hospitality sector, recognizing innovation, talent, and excellence. GSG Hospitality, which boasts a diverse range of popular venues across Liverpool and Manchester, has been recognized for demonstrating resilience and sustained growth during difficult times.

An Impressive Portfolio of Venues

Founded by co-owners John Ennis and Matt Farrell, along with business partner Nick Thomas, GSG Hospitality operates a collection of beloved bars, including Salt Dog Slims and the vibrant cocktail venue 81Ltd. Over the past two decades, the group has expanded to nearly 20 venues, each creating unique customer experiences.

A Testament to Team Effort

John Ennis expressed immense pride in receiving the award, emphasizing the hard work of their dedicated teams: “To be recognized on a national level by people within the industry means a huge amount to us. This award is a real credit to our teams across every venue who work unbelievably hard to create great experiences for our customers every day.”

Impact and Longevity of GSG Hospitality

The judges of the CLASS Bar Awards praised GSG Hospitality as “an indie business with a prolific output over two decades,” acknowledging its significant impact and relevance in the UK hospitality sector. This recognition not only highlights the success of GSG Hospitality but also serves as an inspiration for other independent businesses navigating the complexities of the hospitality industry.