Liverpool City Region's Tourism Awards: Celebrating Excellence and Innovation

The Liverpool City Region Tourism Awards have unveiled their 2025 shortlist, marking another remarkable year in celebrating the region's thriving tourism economy, which is valued at £6.25 billion. This prestigious event honors the individuals, venues, and services that contribute to making the Liverpool area one of the United Kingdom's top travel destinations.

A Remarkable Response

With 20 diverse categories covering accommodation, attractions, entertainment, and innovation, the awards highlight the vast and vibrant offerings of the Liverpool City Region. Natalie Wyatt, Managing Director of Liverpool City Region Destination Partnership, expressed pride in the strong engagement from applicants across various sectors. The awards not only recognize achievement but also inspire confidence among visitors looking to experience the distinct charm of this dynamic region.

Focus on Inclusivity and Accessibility

Particularly noteworthy this year is the response to the Accessible and Inclusive Tourism category. Initiatives like the recent Accessibility Forum underscore a collective commitment from local businesses to enhance visitor experiences for all. This focus on diversity is integral to the region’s identity and is celebrated through these awards, reaffirming Liverpool’s dedication to inclusivity.

Pathway to National Recognition

The category winners of the Liverpool City Region Tourism Awards will have the opportunity to compete in the national VisitEngland Awards for Excellence. This inclusion provides a platform for local talents to gain recognition on a broader scale, further elevating the profile of the Liverpool City Region in the tourism landscape.

The awards ceremony will conclude with an exciting announcement of winners on March 5, 2026, and promises to celebrate the extraordinary achievements of those in the hospitality and tourism sectors. As the city continues to flourish, the awards serve as a testament to the talent, creativity, and unwavering spirit of the community.