How One Campaign is Transforming Lives for Older Customers
The Rothesay Foundation has launched an inspiring initiative aimed at improving the lives of older customers through enhanced access to financial support. The campaign, named "Benefits Boost," comes with a significant £1.8 million commitment and is specifically designed to assist Iceland customers aged 66 and over in navigating the complexities of benefit applications.
A Lifeline for Older People
Established in 2019, the Rothesay Foundation's mission is to enhance the quality of life for older individuals in need across the UK. The Benefits Boost service is a testament to this mission, providing free and confidential support to those who may struggle to claim the benefits they are entitled to. Expert advisers from Kinly, a leading benefits support organization, ensure that customers receive personalized assistance throughout the entire application process.
Unlocking Potential Financial Support
It is estimated that around 7,500 Iceland customers will benefit from this campaign, potentially unlocking over £37 million in additional support for older shoppers. Customers who have already utilized the Benefits Boost service have reported an average annual increase of approximately £5,000, showcasing the tangible impact of this initiative on their everyday lives.
Making a Difference Together
Tallulah Woods, the campaigns manager at the Rothesay Foundation, expressed her dedication to improving lives, stating, "Too many older people are missing out on financial support that could help them live more securely and independently." Richard Walker, executive chairman of Iceland, echoed her sentiments, emphasizing the importance of simplifying the process for older customers to claim what they are rightfully entitled to. The collaboration between Iceland and the Rothesay Foundation is a model of corporate responsibility that aims to empower the elderly during challenging financial times.
As the Benefits Boost service continues to assist thousands, it serves as a reminder that positive changes can indeed happen in the realm of pensions and financial support, bringing hope and security to those who need it most. For more information on accessing this valuable service, interested individuals can visit iceland.co.uk/benefits-boost or call 0330 053 2617.
