How a Rapper's Love for His Child Sparked a Revolutionary Skincare Brand

Nala's Baby has quickly risen to prominence in the UK skincare market since its inception in 2020, emerging from a deeply personal need rather than a standard corporate strategy. Founded by British rapper Casyo Johnson, known as Krept, and his former partner Sasha Ellese Gilbert, the brand was born out of their desire to create safe and effective skincare for their daughter, Nala.

From Personal Need to National Brand

The journey began as Krept and Sasha prepared for the arrival of their first child. Concerned about the harmful ingredients in existing baby skincare products, they saw a gap in the market. Krept recalled, "There were no baby ranges that rated excellent. Every product was rated zero on Think Dirty." This realization triggered their commitment to develop a clean, natural product that parents could trust without breaking the bank. After 18 months of careful formulation, they approached Boots, and the rest is a success story that continues to grow.

Inclusive and Trustworthy

Nala’s Baby is not just about great skincare; it's also about inclusivity. Krept aimed to dispel misconceptions surrounding the brand, emphasizing that its products are for all children, regardless of their ethnic backgrounds. He stated, "We made sure that there’s Black children, mixed children, white children, Asian children to be as diverse as possible." This reflects a broader societal message about the importance of diversity and representation in consumer products.

A Legacy in the Making

As Krept highlights, Nala's Baby represents more than just a successful business; it symbolizes the potential for family-oriented brands to thrive. With plans to expand further into Europe and America, Krept is committed to ensuring that the core mission remains intact. He noted, "It’s always been about Nala. We’ve always shared the same vision." This dedication to their daughter is evident in the brand's ethos and its ongoing evolution.

Encouragement for the Next Generation

Beyond personal gains, Krept shares a powerful message with aspiring entrepreneurs: "It just shows that anything’s possible, we can do anything we put our mind to as long as we work hard enough." His story is an inspiring reminder that success can stem from passion and love, encouraging others to pursue their dreams with determination and purpose.