Exciting Times Ahead: Liverpool City Region Unveils 2025 Tourism Awards Shortlist

The Liverpool City Region is set to celebrate a remarkable year in tourism with the announcement of the 2025 Tourism Awards shortlist, showcasing a diverse array of entries that reflect the region's rich visitor economy value of £6.25 billion. As entries reached record-breaking numbers, this year's award categories highlight the exceptional quality and creativity that Liverpool offers to visitors from around the world.

Celebrating Excellence in Tourism

With 20 categories ranging from accommodations to food and drink, the awards honor the individuals and establishments that power the tourism sector in the region. The Managing Director of the Liverpool City Region Destination Partnership, Natalie Wyatt, emphasized the importance of these awards in generating pride and confidence among businesses and visitors alike, fostering a spirit of achievement and excellence in providing unforgettable experiences.

Focus on Accessibility and Inclusivity

This year's awards also underline a commitment to inclusivity, with the Accessible and Inclusive Tourism category receiving a commendable response. Wyatt noted various initiatives, including the Accessibility Forum held in January, which are pivotal in promoting diverse tourism offerings. This focus ensures that the unique talents and creative endeavors of the region are fully represented and celebrated.

A Look Ahead

The announcement of the winners on March 5, 2026, will offer further recognition as category winners become eligible for the national VisitEngland Awards for Excellence, highlighting the exceptional quality of Liverpool's tourism on a broader stage. The anticipation builds as the community prepares to honor those who contribute to making the Liverpool City Region one of the UK's most exciting and engaging destinations.