Exciting Recognition for Liverpool City Region's Tourism Industry!

The Liverpool City Region is buzzing with excitement following the announcement of the 2025 Tourism Awards shortlist, highlighting the area's significant achievements in the visitor economy, which has reached a remarkable £6.25 billion. This year’s awards reflect a record-breaking number of entries, showcasing the people, places, and experiences that make the region one of the UK’s most attractive destinations.

A Celebration of Excellence

With 20 categories including accommodation, attractions, and innovations, the awards are designed to celebrate the diverse offerings of the Liverpool City Region. The upcoming winners, set to be unveiled on 5 March 2026, will not only gain regional recognition but also compete for the prestigious national VisitEngland Awards for Excellence.

Commitment to Inclusivity and Diversity

Managing Director Natalie Wyatt emphasizes the awards' role in fostering a sense of achievement among those delivering exceptional experiences to visitors. Notably, the Accessible and Inclusive Tourism category received a strong response, reflecting the area’s commitment to inclusivity. Initiatives like the Accessibility Forum underline the dedication of local businesses to create a welcoming environment for everyone.

Spotlighting Local Talent and Innovation

The breadth of the shortlist—from small accommodation providers to large visitor attractions—showcases the talent and creativity present within the region. Initiatives like these awards not only celebrate current accomplishments but also inspire future innovations within the tourism sector.

As Liverpool City Region continues to evolve as a key player in the tourism landscape, these awards provide an invaluable opportunity to recognize and support the individuals and organizations dedicated to enhancing the visitor experience. The excitement surrounding the upcoming awards sets a promising tone for the growth and success of tourism in the region.