Exciting New Initiative Aims to Transform the Gaming Landscape for Families

In a significant step towards enhancing the gaming experience for families, Games for Change, in collaboration with Tencent Games, has launched the "Raising Good Gamers" initiative. This program aims to foster informed conversations around the role of video games in the lives of young people, addressing the concerns many parents face in this rapidly evolving digital landscape.

A Comprehensive Approach to Positive Play

The "Raising Good Gamers" initiative is built on the foundation of thorough global research conducted across 15 countries, culminating in a white paper authored by Dr. Rachel Kowert, the Research Director at Games for Change. This publication aims to empower families by providing evidence-based insights into the impacts of video gaming on well-being. By delving into the needs of families, educators, and policymakers, this initiative seeks to create a balanced dialogue about video gaming.

Practical Tools for Families

One of the notable aspects of this initiative is the delivery of practical resources designed for parents. Workshops, conversation guides, and other materials will enable families to engage in meaningful discussions about video gaming, helping them to support healthy gameplay practices. The program encourages parents to take an active role in their children's gaming experiences, fostering respectful communication and community engagement.

Global Expansion and Future Plans

Following a successful pilot workshop in the U.S., the program is set for rollout in both the U.S. and the U.K. in September 2026, with aspirations for international expansion next year. The Games for Change Festival, scheduled for July 2026 in New York City, will showcase the full findings of the initiative, offering a platform for families, industry experts, and policymakers to discuss the future of video gaming.

As the gaming industry continues to grow and evolve, initiatives like "Raising Good Gamers" are crucial in shaping a positive narrative around video games. By bridging the gap between research and practical application, this partnership between Games for Change and Tencent Games aims to nurture a healthier gaming culture for the next generation.