Exciting Developments in Liverpool: 2025 Tourism Awards Showcase Exceptional Experiences

The Liverpool City Region is buzzing with anticipation as the shortlist for the 2025 Tourism Awards has been unveiled, marking another record-breaking year for entries. This prestigious event shines a spotlight on the vibrant visitor economy of the region, valued at an impressive £6.25 billion. The awards not only celebrate the talents of the local tourism industry but also underscore Liverpool's standing as one of the UK's most enticing destinations.
A Diverse and Thriving Tourism Sector
This year's awards feature 20 categories that encompass various sectors, including accommodation, attractions, food and drink, entertainment, events, and innovation. The impressive range of nominees reflects the breadth and creativity inherent in Liverpool's tourism offerings. According to Natalie Wyatt, Managing Director of the Liverpool City Region Destination Partnership, this year has seen a notable surge in applications, demonstrating strong engagement from numerous businesses eager to showcase their contributions.
A Commitment to Inclusive Tourism
One of the standout categories this year is the Accessible and Inclusive Tourism award, highlighting Liverpool's commitment to making tourism experiences available for all. This initiative has been bolstered by the January Accessibility Forum, emphasizing the region’s dedication to inclusivity and representation. Wyatt expressed pride in the community’s response, indicating that the Liverpool City Region is not only diverse but is also continuously working to ensure that this diversity is celebrated throughout its tourism offerings.
Looking Forward to Excellence
The winners of the awards, set to be announced on March 5, 2026, will gain the opportunity to compete at the national level in the VisitEngland Awards for Excellence. This recognition could amplify Liverpool's profile as a leading destination, catering to a wide array of visitors. The awards serve as a reminder of the incredible efforts made by individuals and teams dedicated to providing exceptional experiences for tourists.
In conclusion, the 2025 Liverpool City Region Tourism Awards not only celebrate existing achievements but also inspire confidence in the future of the region's tourism. As businesses come together to showcase their innovations and hospitality, Liverpool continues to solidify its reputation as a dynamic and welcoming destination for all.