Exciting Collaboration Set to Ignite the UK Motorcycling Scene!
This November, two titans of the UK motorcycling community, MCL and the ABR Festival, are joining forces to create an unforgettable indoor event that promises to deliver a thrilling lineup of talks, live sessions, and interviews featuring some of the most inspirational figures in the world of adventure motorcycling.
A United Vision for Adventure Motorcycling
The new partnership between MCL, the UK's largest motorcycle show, and the ABR Festival reflects a shared commitment to celebrating and enhancing the adventure motorcycling experience. With the event expected to attract nearly 100,000 visitors, it aims to elevate the profile of adventure riding within the broader industry while providing an unparalleled entertainment experience.
An Enthralling Program Awaits
The ABR Festival at MCL26 will include a diverse selection of riders, explorers, racers, and industry leaders, each bringing their unique stories to the stage. Attendees can look forward to engaging presentations, expedition tales, expert panels, and lively entertainment throughout the event. This collaboration aims to inspire and inform audiences, enriching the overall motorcycling community experience.
Voices from the Industry
Finlay McAllan, Managing Director of MCL, expressed his enthusiasm for this innovative partnership: “As someone who’s a massive fan of the ABR Festival, bringing a smaller version to MCL is something I’m really excited about! We work hard all year round to ensure each successive show is better than the last.” His sentiments were echoed by Alun Davies, Founder of the ABR Festival, who shared, “ABR Festival has always been about celebrating the people, stories and spirit of motorcycling… we’re excited to work together to create something genuinely representative of modern motorcycling.”
Mark Your Calendars!
This collaboration not only signifies a thrilling advancement in the motorcycling sphere but also highlights the growing importance of adventure motorcycle culture in the UK. Attendees can expect a celebration of community, stories, and the spirit of exploration that defines motorcycling today, marking MCL26 as an event not to be missed.
