Empowering Women: Benefit’s Bold is Beautiful Campaign Celebrates 10 Years of Change
Benefit Cosmetics UK & Ireland is proudly relaunching its Bold is Beautiful philanthropy program this May, marking a significant milestone of ten years dedicated to empowering women and girls in need. The program promises to donate £5/€5 from every brow wax service to longstanding charity partners—Refuge, Look Good Feel Better, and Daisyhouse. This initiative fosters a vibrant community focused on rebuilding lives through vital programs aimed at women facing various challenges.
A Decade of Impact
Launched in May 2015, the Bold is Beautiful campaign has transformed the lives of thousands by addressing issues ranging from the effects of cancer to providing safe housing for those experiencing domestic abuse. With an impressive record of raising over $26.6 million globally, nearly £2 million has been allocated specifically to support initiatives within the UK and Ireland, ensuring that women and children in these regions receive assistance when they need it most.
Community Support and Partnerships
In an engaging effort to celebrate this decade-long journey, Benefit has partnered with several leading retailers, including Boots, John Lewis, and Marks & Spencer to enhance the impact of the campaign. This year, customers who schedule a brow wax will also receive additional perks, including a free eye mask and complimentary lip and chin waxing, truly making every appointment count in the fight for women's empowerment.
Sarah Harbon, the General Manager of Benefit Cosmetics UK & Ireland, expressed immense pride in the achievements made through the program. She emphasized how simple actions like booking a brow wax can lead to significant positive changes in women's lives. This sentiment is echoed by leaders from Refuge and Look Good Feel Better, who highlighted the vital role of the fundraising efforts in providing necessary services and support to women facing adversity.
Continuing the Mission
The commitment to helping women and girls does not stop here. The initiatives supported by Bold is Beautiful have paved the way for educational programs, mentorships, and workshops that encourage self-sufficiency and resilience. Partner organizations have reported that the funds raised from this campaign have directly contributed to life-saving services, workshops, and support networks that empower participants to regain control over their lives.
As Benefit celebrates this significant anniversary, the call to action is stronger than ever. Everyone is invited to join in the effort to create a community where no woman feels alone in her struggles. Benefit’s Bold is Beautiful campaign is a shining example of how corporate partnerships can lead to profound social change.
