Empowering Older Citizens: How a New Initiative is Changing Lives
In a remarkable effort to enhance the quality of life for older individuals, the Rothesay Foundation has launched the "Benefits Boost" campaign, backed by a substantial £1.8 million commitment. This initiative is crafted to assist Iceland customers aged 66 and over in navigating the often-complex world of financial benefits, ensuring they receive the support they deserve.
A Lifeline for the Elderly
The Benefits Boost service is designed to provide valuable, hands-on assistance, making it easier for older customers to access vital financial resources. Participants can rely on a dedicated phone line staffed by expert advisors from Kinly, a leading benefits support organization in the UK. These professionals offer personalized support in understanding eligibility, filling out application forms, and guiding clients through the claims process.
Addressing a Critical Need
Statistics reveal a concerning trend, with many older adults missing out on benefits that can significantly alleviate everyday expenses. According to government estimates, only 62% of those entitled to pension credit received it in the last fiscal year. The application process itself serves as a major barrier, hindering 80% of older individuals from claiming what is rightfully theirs.
Tangible Benefits for Participants
Since its inception, the Benefits Boost service has already proven impactful. Customers utilizing the service have reported an average annual increase of approximately £5,000 in financial support. With expectations for over 7,500 Iceland customers to benefit, the campaign anticipates unlocking more than £37 million in additional financial aid for older shoppers.
Voices of Support
Tallulah Woods, campaigns manager at the Rothesay Foundation, emphasized the significance of this partnership with Iceland, stating, “Too many older people are missing out on financial support that could help them live more securely and independently.” She further highlighted the initiative’s commitment to making the process of claiming state benefits straightforward and accessible.
A Call to Action
Richard Walker, executive chairman at Iceland, echoed these sentiments, pointing to the pressing financial challenges faced by older customers. He asserted that many could be missing out on help they are already entitled to, and Benefits Boost is here to bridge that gap. This collaboration underscores a collective aim: to empower older individuals and enhance their financial security.
The Benefits Boost service stands as a prime example of community support and corporate responsibility, proving that effective partnerships can lead to significant positive change. Further information is available on Iceland’s website or through their dedicated helpline, ensuring that no senior citizen is left behind.
