Delightful Treats: Local Bakery Gains Viral Fame with Rave Review

A small baking business is making big waves in the culinary world thanks to an enthusiastic review from a prominent food influencer. Always Time For A Brownie, operated by former food technology teacher Jo Hammond, has garnered attention that any small business would envy.

A Sweet Beginning

Located in Radcliffe Market, Jo's journey into the baking industry came after she battled health issues following a Covid diagnosis six years ago. Leveraging her experience as a food technology teacher, Jo channeled her passion into crafting a variety of baked goods, booming her online business and market presence.

Viral Recognition

Jo's creations caught the eye of Justjacktv, a food influencer with a substantial following on social media. In a review that went viral, he sampled an array of Jo's offerings, including the chocolate bourbon brownie, rocky road, and white chocolate caramel slice. His glowing feedback, particularly noting the texture and flavor combinations, has significantly boosted the bakery's visibility, reaching over 10,000 views on TikTok since its posting.

A Diverse Menu

Always Time For A Brownie offers an impressive assortment of treats including gluten-free options, brownies, blondies, and innovative doughnut-shaped desserts known as brownuts and blondnuts. Jo's best sellers showcase a delightful blend of flavors, with options such as dark chocolate salted caramel brownies and lemon curd blondies. Customers have also expressed joy in discovering Jo’s stall at local markets, enhancing community ties.

Community Engagement and Future Aspirations

Jo expresses her passion for baking not just in the taste of her products, but in the connections she forges with her customers. She has built friendships with returning patrons, including former students, creating a warm and inviting atmosphere at her stalls. This focus on customer relationships is invaluable to her continued success.

The positive reception of Always Time For A Brownie highlights the power of local businesses thriving through community support and social media. Jo's story is a testament to resilience and creativity, showcasing how even in challenging times, delightful outcomes can arise from passionate pursuits.