Celebrating Creative Excellence: Manchester's MPA Inspiration Awards Shine a Spotlight on Talent

This year’s MPA Inspiration Awards showcased the extraordinary talents of Manchester’s media and creative sector, celebrating diversity and innovation across the region. Now in its 13th year, this prestigious event highlighted the achievements of both established organizations and emerging talent.

A Night of Recognition

The awards ceremony, hosted by the esteemed broadcast legend Mark Ratcliffe, not only recognized outstanding campaigns from major players like Channel 4, McCann Manchester, and TBWA\MCR but also aimed to inspire the next generation of creative professionals. The overall MPA award went to Christian James, the founder of the IF agency, who expressed his affection for Manchester as “absolutely the best place on the planet to live and work in the creative industries.”

Inspiring Future Talent

Cindy Simmons, Managing Director of the MPA, emphasized the importance of cultivating a thriving community within Greater Manchester's creative, digital, and media industries. She noted, “Our strategy is to connect and support the entire creative community in Greater Manchester.” Each year, these awards expand to include new categories that reflect the evolving needs and aspirations of local businesses, providing even more opportunities for recognition.

A Focus on the Next Generation

Significantly, the MPA Awards incorporated categories dedicated to students and emerging talents. Awards were given to recognize College and University students, reinforcing the commitment to nurturing future stars in the creative field. Additionally, the program honors individuals such as apprentices and freelancers, recognizing their vital contributions to the industry.

Highlighting the Best of the Best

This year’s winners demonstrate the innovative spirit within Manchester’s creative landscape. Notable winners include:

• Best Digital Campaign: IF for “From 0 to £1/2 Million in just a Tik”
• Best Creative Campaign: EssenceMediacom North for “From Tired Dad Jokes to Real Talk”
• Best Integrated Campaign: STING FILMS® for Marriott Bonvoy’s “Where can we take you?”
• Best Podcast: Bloom North for “The Blooming North Podcast”

With awards spanning various categories, the event clearly illustrates Manchester’s commitment to creativity and excellence.

The MPA Inspiration Awards not only set the standard for achievement in the region but also serve as a reminder of the vibrant community that continues to thrive in Greater Manchester. As the industry evolves, recognition such as this will be crucial in inspiring the next wave of talent.