Budget-Friendly Marmalade Beats the Competition and Wins Hearts!

In an impressive display of culinary excellence, a budget marmalade has triumphed over renowned brands such as Asda, Tesco, and M&S, securing its title as the tasters' favorite spread. Morrisons' own-brand thick cut Seville Orange marmalade stood out in a recent Which? taste test, garnering an outstanding 75% customer satisfaction score.

A Testament to Quality and Taste

The tasting panel, which evaluated 11 different marmalades based on factors like flavor, aroma, appearance, and texture, could hardly contain their enthusiasm for Morrisons' creation. Judges awarded it the prestigious 'Best Buy' status, a mark of distinction for outstanding products. Prominent features were its abundant peel content and a perfectly balanced bitterness, setting a high standard for competing preserves.

Affordability Meets Quality

What makes this achievement even more remarkable is the price point. At just £1.80 for a 340g jar, Morrisons' marmalade is 75% cheaper than its well-established competitors like Tiptree and Duerr's. Such affordability, combined with top scores for appearance and flavor, highlights a significant win for budget-conscious consumers who do not wish to compromise on quality.

The Competition

Close competitors include Duchy's Organic Seville Orange thick cut marmalade and Sainsbury's Taste the Difference Bitter Seville orange marmalade, both scoring an impressive 73%. These products, priced similarly to Morrisons, were noted for their pleasing color and texture, proving that affordable options can come close to premium brands.

Market Implications

This taste test showcases how supermarket brands are rising to the challenge of established names, offering shoppers more varied and cost-effective choices. It underscores a changing landscape in consumer preferences, where flavor and value go hand in hand.

As more consumers seek budget-friendly yet high-quality options in their grocery shopping, the results of this taste test are a promising sign for the future of supermarket products and consumer satisfaction.